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The Free Pizza Podcast (along with the Daniel White Show) partnered with High Brew Coffee to create sponsored ads that highlight High Brew Coffee's major differentiators while aligning to the podcast's demographic.
With extensive research into the High Brew Coffee brand, we first pinpointed the best differentiators to reference in the advertisement. Then, we created a positioning that ensured this information would resonate with the Free Pizza Podcast audience of creators while maintaining the podcast’s voice and tone.
High Brew Coffee benefitted from a quicker uptick in sales than other podcast advertisements.