Logo exploration


Cardinal Joinery—an all-new company that specializes in restoring and recreating historic woodwork—needed a logo that captured their specific trade of preserving both the material fabric of history and the legacy of previous generations of craftspeople.


  • Design

What We Did

We started with a discovery call to gain more insights into the brand, mostly focusing on the team’s likes and dislikes as many branding details were still to be determined. (But, that meant added flexibility for us to explore fonts, colors, and design treatments!) Next, we created and pressure-tested wordmarks and logos that incorporated their needs and must-haves in a way that not only represented the brand but made their new business stand out in a unique way.

The Creative


The Result

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