Brand guidelines


In 2020, AudPop—a premium video entertainment platform—had many changes including a new rebrand and website. So naturally, an updated set of brand guidelines came next. AudPop reached out to us to help finetune the guidelines they already created, in addition to writing dos-and-don’ts social and email examples in their new brand voice and tone.


  • Copy

What We Did

AudPop’s brand guidelines had a lot of potential outside of the original request—so, we aligned on creating more thorough brand voice and tone pointers, messaging dos and don'ts, brand style guidelines, social examples (Facebook, LinkedIn, Instagram, and Twitter), as well as email subject line and body copy examples.

The Creative


The Result

AudPop’s final brand guidelines now provide a thorough deep-dive into the brand, to set team members up for success when crafting design elements and written communications.

"As soon as Jen started talking, I knew she was the perfect person for our copywriting needs. The way she approaches copywriting is the perfect blend of strategy and creativity. Specifically for the brand guidelines, I was struggling to find the clear words to explain our brand voice and tone. Jen found the perfect words, and did a beautiful job making them come to life, representing AudPop perfectly. I look forward to working with Jen on projects for AudPop again and again!"

Talie Knutson Former VP of Marketing, AudPop

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